Sharma, A. (2017). Social media and cultural identity: A study of Desi youth. Journal of Youth Studies, 20(1), 1-15.
However, there is a dearth of research on the intersection of Desi culture and AI on Twitter. This paper seeks to address this gap, examining the ways in which AI-powered technologies are being used to create, disseminate, and engage with Desi content on the platform.
Kumar, S. (2019). Desi diaspora on social media: A study of online cultural identity. Journal of Diaspora Studies, 13(1), 1-15. desi ai twitter
This study provides a critical analysis of the intersection of Desi culture and AI on Twitter, examining the ways in which AI-powered technologies are being used to create, disseminate, and engage with Desi content on the platform. The findings of this study have significant implications for our understanding of online cultural identity, digital media, and AI-driven communication.
Kim, J. (2018). AI-powered chatbots on social media: A study of user engagement. Journal of Interactive Marketing, 42, 1-15. Sharma, A
Secondly, the study found that Desi users on Twitter are actively engaging with AI-powered chatbots and virtual assistants, using them to access information and entertainment related to Desi culture.
As social media platforms continue to evolve and AI-powered technologies become increasingly prevalent, it is essential that researchers, policymakers, and industry stakeholders prioritize issues related to bias, misinformation, and cultural sensitivity. By doing so, we can ensure that AI-powered technologies are used in a responsible and culturally sensitive manner, enhancing online engagement and cultural exchange for all. Journal of Youth Studies, 20(1), 1-15
The findings of this study have significant implications for our understanding of the intersection of Desi culture and AI on Twitter. The use of AI-powered technologies to create and disseminate Desi content on Twitter presents both opportunities and challenges.